![]() In June, Instagram launched the “affiliate program” giving influencers the ability to monetize brand partnership with affiliate links and earn directly from their posts, receiving commission payments based on the total sales they drive for a brand. ![]() That’s the beauty of it! With the balance of sourcing the right influencer to promote your business, reliant on their innovative prowess, you can harness the power of social media marketing to come up with delightful videos and images for your viewers to watch. In short, this makes influencer marketing one of the most proactive methods to boost your business.īased all around the world, in niches no one has ever heard of, there is always a creative influencer with articulated videos to capture your audience’s attention. Working with the narrated algorithm on their side, influencers on social platforms like TikTok and Instagram are pushed to suit the categories you’re interested in. In a survey conducted by The Influencer Marketing Hub, “90% of respondents believe influencer marketing to be an effective form of marketing” and, “72% believe that the quality of customers from influencer marketing campaigns is better than other marketing types”. The social media platforms featured in our report are: Brands can maximize their online presence and customers can have access to their favorite social media, while still being able to have a shopping experience and share new products with friends and family. Social Media apps such as Instagram, TikTok, YouTube are always introducing new shopping features aimed to facilitate the shopping experience for the users. With an expected compound annual growth rate (CAGR) of 28.4% from 2021 to 2028, revenues are expected to reach approximately 3.37 trillion dollars in the latter year. Worldwide, social commerce generated about $475 billion U.S.83% of consumers browsing TikTok say seeing trending content has inspired them to make a purchase.The number of US social commerce buyers accelerated 25.2% to 80.1 million in 2020 and is anticipated to increase to 96 million in 2022.90% believe influencer marketing to be an effective form of marketing and 72% believe that the quality of customers from influencer marketing campaigns is better than other marketing types.97% of Gen Z consumers use social media as their top source of shopping inspiration.42% strongly agree that they prefer to check out directly on the social media app (instead of a third-party website).41% strongly agree they like to take advantage of special discounts offered by influencers.58% have used a Buy Now Pay Later service compared to our previous survey run in early 2021, 36% more users have tried BNPL.57% have purchased something during a live stream shopping event and 39% strongly agree that they like to discover new products during live shopping events.82% of responders have discovered a product on social media and purchased it directly on their phones.Features like the “buy now” button or autofill payments remove the friction from the consumer journey, thus making the whole process much faster.Īll-in platforms are also known as “Super Apps” stems from the example of China, the most advanced social commerce market in the world. The entire shopping experience, from product discovery and research to the check-out process, can happen without the consumer having to leave the social media platform. Social Commerce is the process of selling products directly on social media. Social Commerce And BNPL (Buy Now, Pay Later). ![]() While personally raising more than $67M in grants and donations for her nonprofit clients, Heather is also a published author, a peer-reviewer, a state/federal grant reviewer, a local/national presenter, a volunteer, a mentor, farmer, a wife, and a mother. She provides technical assistance to nonprofits of all sizes across the country who seek to gain a competitive advantage in fundraising and grants through evidence-based practices, such as needs assessment, meaningful measurement, evaluation, clinical research, and Social Return on Investment. Heather practices and teaches integrated fundraising and nonprofit management by measurement. She is the founder and principal consultant of JustWrite Solutions, LLC a national nonprofit consulting firm based in Ohio. Heather has more than 15 years of experience in nonprofit leadership, programming, marketing, and fundraising. Presented by: Nonprofit Data Guru Heather Stombaugh, MBA, CFRE, GPC. ![]()
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